So, I decided to choose the Perrier ad to examine. This advertisement is set in what appears to be a "hot" club, both in terms of temperature and popularity. The claim in this ad is a claim of policy, stating that it is "cool" to drink Perrier brand bottled water, again both in terms of temperature and popularity. I came to this conclusion based on the support visually presented in this advertisement.
First, I will tackle the temperature issue. It's quite obvious that this place is hot. The heat is over exaggerated by showing the whole place melting, except for the Perrier, of course, because its cool. Another indication of the extreme heat is the girl on the couch reaching for the water; she seems sweaty. Next, the popularity. There is apparently quite a few good looking people here, and anyplace that has a disco ball is happening in my book. Right? The bottom line is the only beverage being served in this "cool" place is Perrier, and "hot" people are desperate to get their hands on it. Hell, this ad makes me want a bottle now.
There are warrants that are necessarily unstated because most people know that Perrier is a bottled water product, and that water generally quenches thirst and cools you down.
On a side note, its probably not a good idea to take LSD, then go to a club, unless you're drinking plenty of water to keep yourself hydrated, preferably Perrier. I think they could adopt a catchy slogan like: "Going on a trip? Take Perrier with you."
