So, I decided to choose the Perrier ad to examine. This advertisement is set in what appears to be a "hot" club, both in terms of temperature and popularity. The claim in this ad is a claim of policy, stating that it is "cool" to drink Perrier brand bottled water, again both in terms of temperature and popularity. I came to this conclusion based on the support visually presented in this advertisement.
First, I will tackle the temperature issue. It's quite obvious that this place is hot. The heat is over exaggerated by showing the whole place melting, except for the Perrier, of course, because its cool. Another indication of the extreme heat is the girl on the couch reaching for the water; she seems sweaty. Next, the popularity. There is apparently quite a few good looking people here, and anyplace that has a disco ball is happening in my book. Right? The bottom line is the only beverage being served in this "cool" place is Perrier, and "hot" people are desperate to get their hands on it. Hell, this ad makes me want a bottle now.
There are warrants that are necessarily unstated because most people know that Perrier is a bottled water product, and that water generally quenches thirst and cools you down.
On a side note, its probably not a good idea to take LSD, then go to a club, unless you're drinking plenty of water to keep yourself hydrated, preferably Perrier. I think they could adopt a catchy slogan like: "Going on a trip? Take Perrier with you."
When I first saw this ad I didn't come to the conclusion that you did but your conclusion is obvious to me now and well done. I assumed they were just doing it based off that painting with the melting clocks but I guess I assumed wrong, though I suppose they could have gotten the initial idea from that painting.
ReplyDeleteI absolutely agree with your conclusion of this advertisement. You obviously went deep into thought with this advertisement including the LSD at the end which by the way made me laugh. Well done i must say
ReplyDeleteOmar ~ I first want to tell you, I did my assignment before I allowed myself to read others.. I ended up doing the same picture as you! Your blog was funny which I liked and I agree with your conclusion! I liked your LSD take on it, you are extremely entertaining! Awesome job! I enjoyed reading your blog. ;-)
ReplyDeleteThis ad reminds me of some sort of painting with the clocks melting all over the place. until i read your blog i didn't realize the only thing not melting was the water bottle on the table, what a creative slogan to come up with.
ReplyDeleteOMAR I agree with your analysing I liked that you looked into the picture like with the disco ball and such! The LSD thing in the end made my day and it could be a new ad for them! Super funny I liked it.
ReplyDeleteI really enjoyed reading your blog. The analogies of the hotness and coolness of both brought everything into perspective. And the LSD statement made me literally LOL.
ReplyDeleteNice call but I thought it was a booze ad rather than an ad for Perrier. I expected to see P. Diddy in a white fur in the background.
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